Borussia Dortmund, football jersey culture

Borussia Dortmund Away Shirt 2021-22

Borussia Dortmund Away Shirt 2021-22

The world-renowned sports brand PUMA and the Bundesliga powerhouse Borussia Dortmund jointly unveiled the team’s new away jersey for the 2021-22 season.

“Light Up, My Star Borussia”, the name of the BVB Leuchte Auf Foundation, takes its inspiration from the rousing fan anthem of Borussia Dortmund FC, while the logo of the foundation pays homage to the birthplace of Borussia Dortmund, the Borsigplatz.For a long time, the BVB Leuchte Auf Foundation has adhered to the vision of the club’s founder and is committed to using the power of football to change lives and promote social progress.The design of Dortmund’s new season away jersey is inspired by the cooperation between the PUMA brand and the foundation. It is interpreted with a low-key dark texture, integrating the club’s traditional vision into it, and paying tribute to the club’s long-term commitment and contribution to the community.

PUMA partners with the Leuchte Auf Foundation to support Nordstadtliga – a year-round street football league in Dortmund that brings together young people from different cultures and backgrounds with a shared love of sport , to realize the club spirit represented by the new away jersey.

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