The world-renowned sports brand PUMA and the Swiss Football Association (SFV/ASF) jointly unveiled the new away jersey of the Swiss national team.
The design of the new away jersey is carried out under the guidance of the concept of “casting with culture”. For the first time, Switzerland’s world-famous traditional cross is combined with a white background color to form a new digital graphic.These images form the theme of the mountains, which together with a clever color palette create an iconic pattern that symbolizes tradition and modernity and the diversity of Switzerland.The four colors that make up the mountains represent the four official languages of Switzerland – German, French, Italian and Romansh.