Boca Juniors, football jersey culture

Boca Juniors Away Shirt 2022-23

Adidas and the Argentine Boca Youth Club jointly launched the team’s new second away jersey for the 2021-22 season.The design of the new jersey is inspired by the Casa Amarilla, 30 years after this historic building (and surrounding land) was awarded to the club, it is now the base of the club’s youth team and the place where the women’s team trains and plays .The men’s football first team will now continue to train here.

The jersey will make its debut on March 13th when Boca will face the Estudiantes de La Plata.

There is a conspicuous “CASA AMARILLA” text label on the back neckline of the jersey.The printed font that matches the new jersey is also very reminiscent of the classic Adidas works from the 1980s to the 1990s.Plus, blue shorts with yellow detailing complete the outfit.

The release was part of the “Del Barrio al Mundo” campaign. The new jersey advertisements were filmed in the Yellow House. The club’s player representatives Amancay Urbani, Hu Lie Julieta Cruz, Andrea Ojeda, Eduardo Salvio, Juan Ramírez and Ezeki Exequiel Zeballos participated in the filming.

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